Privacy Policy

Introduction

Welcome to Framed Bikes® (framed-bikes.com), your premier destination for high-quality BMX bikes, fat bikes, and mountain bikes. At Framed Bikes, we understand that your privacy is paramount, and we are committed to protecting the personal information you share with us. This Privacy Policy outlines how we collect, use, store, and safeguard your data when you visit our website, make purchases, or interact with our services.

We believe in transparency and accountability. This document has been crafted to provide you with a comprehensive understanding of our privacy practices, ensuring you can shop with confidence and peace of mind. By accessing or using framed-bikes.com, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy.

Information We Collect

At Framed Bikes, we collect various types of information to enhance your shopping experience and provide you with the best possible service. The information we gather falls into several categories:

Personal Information

When you create an account, place an order, subscribe to our newsletter, or contact our customer service team, we may collect personal information including but not limited to:

Full name and contact details: This includes your first and last name, email address, phone number, and mailing address for shipping and billing purposes.
Payment information: Credit card numbers, debit card information, billing addresses, and other financial data necessary to process transactions securely.
Account credentials: Username, password, and security questions used to protect your account.
Demographic information: Age, gender, location, and preferences to better understand our customer base and tailor our offerings.

Automatically Collected Information

Our website automatically collects certain technical information when you visit framed-bikes.com through cookies, web beacons, and similar tracking technologies:

Device information: Type of device, operating system, browser type, and version.
Usage data: Pages visited, time spent on each page, click patterns, and navigation paths through our website.
IP addresses: Your Internet Protocol address, which provides general location information.
Cookies and tracking technologies: Small data files stored on your device that help us remember your preferences and improve site functionality.

Transaction Information

When you purchase our BMX bikes, fat bikes, or mountain bikes, we collect comprehensive transaction data including:

Order history: Products purchased, quantities, prices, and dates of transactions.
Shipping information: Delivery addresses, tracking numbers, and delivery preferences.
Return and exchange data: Information related to product returns, warranties, and customer service interactions.

Communications and Feedback

We value your input and maintain records of our communications with you, including:

Customer service inquiries: Email correspondence, live chat transcripts, and phone call records.
Product reviews and ratings: Feedback you provide about our bikes and accessories.
Survey responses: Information gathered through customer satisfaction surveys and market research.
Social media interactions: Comments, messages, and posts related to Framed Bikes on various social platforms.

How We Use Your Information

Framed Bikes is committed to using your information responsibly and only for legitimate business purposes. We employ your data to deliver exceptional service and continuously improve your experience:

Order Fulfillment and Customer Service

The primary use of your personal information is to process and fulfill your orders. This includes:

Verifying payment information and processing transactions securely
Packaging and shipping your BMX bikes, fat bikes, mountain bikes, and related parts and clothing
Sending order confirmations, shipping notifications, and delivery updates
Handling returns, exchanges, and warranty claims efficiently
Providing responsive customer support through multiple channels

Personalization and Marketing

We strive to create a personalized shopping experience tailored to your interests and preferences:

Recommending products based on your browsing and purchase history
Sending targeted email campaigns about new arrivals, special promotions, and exclusive offers
Displaying relevant advertisements on our website and third-party platforms
Creating customized content that resonates with your cycling interests
Segmenting our audience to deliver more relevant communications

Website Improvement and Analytics

Understanding how customers interact with our website helps us optimize your experience:

Analyzing traffic patterns and user behavior to identify areas for improvement
Testing new features and functionalities before full deployment
Identifying and fixing technical issues, bugs, and performance bottlenecks
Optimizing page load times and mobile responsiveness
Enhancing search functionality and product discovery

Legal Compliance and Security

We use your information to maintain a secure and legally compliant operation:

Preventing fraud, unauthorized transactions, and identity theft
Detecting and responding to security incidents and data breaches
Complying with legal obligations, court orders, and regulatory requirements
Enforcing our Terms of Service and other policies
Protecting the rights, property, and safety of Framed Bikes, our customers, and the public

Business Operations and Development

Your data helps us grow and improve our business in meaningful ways:

Understanding market trends and customer preferences in the cycling industry
Developing new products and services based on customer feedback
Evaluating the effectiveness of our marketing campaigns and sales strategies
Making informed business decisions about inventory, pricing, and expansion
Building strategic partnerships with suppliers and distributors

Information Sharing and Disclosure

At Framed Bikes, we do not sell your personal information to third parties. However, we may share your data with trusted partners and service providers under specific circumstances:

Service Providers and Business Partners

We work with carefully vetted third-party companies to help us operate our business effectively:

Payment processors: Secure payment gateways that handle credit card and electronic payment transactions
Shipping carriers: UPS, FedEx, USPS, and other logistics companies that deliver your bikes and accessories
Marketing platforms: Email service providers, advertising networks, and analytics tools
Cloud storage providers: Secure servers where we store customer data and business information
Customer service platforms: Help desk software and communication tools
Warehouse and fulfillment partners: Companies that assist with inventory management and order processing

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

Legal Requirements and Protection

We may disclose your information when required by law or to protect our legitimate interests:

Responding to subpoenas, court orders, and other legal processes
Investigating potential fraud, security breaches, or violations of our Terms of Service
Cooperating with law enforcement agencies in criminal investigations
Protecting against legal liability and defending our rights in legal proceedings
Complying with tax regulations and financial reporting requirements

Business Transfers

In the event of a corporate transaction, such as a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred to the acquiring entity as part of the business assets. We will notify you of any such change in ownership or control of your personal information.

Aggregate and De-identified Data

We may share anonymized and aggregated data that cannot be used to identify you personally:

Industry reports and market research studies
Statistical analysis of customer trends and preferences
Benchmarking data shared with cycling industry organizations
Academic research and public policy discussions

Data Security and Protection

Protecting your personal information is one of our highest priorities at Framed Bikes. We implement comprehensive security measures to safeguard your data:

Technical Safeguards

Encryption: All sensitive data transmitted between your browser and our servers is encrypted using industry-standard SSL/TLS protocols
Secure servers: Our databases are hosted on secure servers with restricted access and regular security audits
Firewall protection: Advanced firewall systems prevent unauthorized access to our network infrastructure
Regular security updates: We promptly apply security patches and software updates to address vulnerabilities
Multi-factor authentication: Administrative access to customer data requires multiple forms of verification

Organizational Safeguards

We maintain strict internal policies and procedures to protect your information:

Employee training programs on data privacy and security best practices
Limited access policies ensuring only authorized personnel can view customer data
Background checks for employees with access to sensitive information
Confidentiality agreements and non-disclosure obligations for staff and contractors
Regular audits and compliance reviews of our security practices

Payment Security

Your financial information receives the highest level of protection:

PCI DSS compliance for credit card processing
Tokenization of payment data to minimize storage of sensitive information
Fraud detection systems that monitor for suspicious transactions
Secure payment gateways from trusted providers
Regular security assessments of our payment infrastructure

Data Breach Response

In the unlikely event of a data breach, we have established protocols to:

Immediately investigate and contain the security incident
Notify affected customers promptly and transparently
Cooperate with law enforcement and regulatory authorities
Provide guidance on protective measures you can take
Implement corrective actions to prevent future incidents

While we employ robust security measures, no system is completely impervious to attack. We cannot guarantee absolute security but remain committed to maintaining the strongest possible protections for your data.

Your Privacy Rights and Choices

At Framed Bikes, we respect your right to control your personal information. Depending on your location, you may have the following rights:

Access and Portability

You have the right to access your personal information and request a copy of the data we hold about you. We will provide this information in a commonly used, machine-readable format within a reasonable timeframe.

Correction and Update

If your personal information is inaccurate or outdated, you can request corrections or updates. You can modify most information directly through your account settings, or contact our customer service team for assistance.

Deletion and Right to be Forgotten

You may request deletion of your personal information under certain circumstances. Please note that we may need to retain some data for legal, accounting, or security purposes even after you request deletion.

Marketing Communications Opt-Out

You can unsubscribe from promotional emails at any time by:

Clicking the “unsubscribe” link at the bottom of any marketing email
Adjusting your communication preferences in your account settings
Contacting our customer service team with your opt-out request

Please note that even if you opt out of marketing communications, we will still send you transactional emails related to your orders, account security, and customer service inquiries.

Cookie Management

You have control over how cookies are used on our website:

Adjust your browser settings to block or delete cookies
Use our cookie preference center to customize your cookie choices
Opt out of third-party advertising cookies through industry opt-out platforms

Do Not Sell My Personal Information

Framed Bikes does not sell personal information as defined by applicable privacy laws. However, if you wish to ensure your information is not shared for certain advertising purposes, you can exercise your opt-out rights through our website.

California Privacy Rights

For California residents, the California Consumer Privacy Act (CCPA) provides additional rights:

Right to know what personal information is collected, used, shared, or sold
Right to delete personal information held by businesses
Right to opt-out of the sale of personal information
Right to non-discrimination for exercising privacy rights

European Privacy Rights

For individuals in the European Economic Area, the General Data Protection Regulation (GDPR) provides comprehensive privacy rights:

Right to access your personal data
Right to rectification of inaccurate data
Right to erasure (“right to be forgotten”)
Right to restrict processing
Right to data portability
Right to object to processing
Rights related to automated decision-making and profiling

Exercising Your Rights

To exercise any of these rights, please contact us using the information provided in the “Contact Us” section below. We will respond to your request within the timeframe required by applicable law.

Children’s Privacy

Framed Bikes is committed to protecting the privacy of children. Our website is not directed to individuals under the age of 13, and we do not knowingly collect personal information from children under 13 without parental consent.

While our BMX bikes, fat bikes, and mountain bikes are enjoyed by riders of all ages, purchases must be made by adults. If you are under 18, please have a parent or guardian make purchases on your behalf.

If we discover that we have inadvertently collected personal information from a child under 13 without proper parental consent, we will take immediate steps to delete that information from our systems. Parents or guardians who believe their child has provided us with personal information should contact us immediately.

Cookies and Tracking Technologies

Framed Bikes uses cookies and similar tracking technologies to enhance your browsing experience and provide personalized services. Understanding how these technologies work helps you make informed choices about your privacy.

Types of Cookies We Use

Essential Cookies: These cookies are necessary for the basic functionality of our website, including shopping cart management, secure login, and payment processing. Without these cookies, certain features of our site would not function properly.

Performance Cookies: These cookies collect information about how visitors use our website, such as which pages are most popular and whether users encounter error messages. This data helps us optimize our website performance and improve user experience.

Functional Cookies: These cookies remember your preferences and choices, such as language settings, preferred shipping address, and saved items. They enable us to provide a more personalized experience without requiring you to re-enter information on each visit.

Advertising Cookies: These cookies track your browsing activity across websites to deliver targeted advertisements based on your interests. We use these cookies to show you relevant ads for our BMX bikes, fat bikes, and mountain bikes on other websites you visit.

Third-Party Cookies

Some cookies are placed by third-party services that appear on our pages:

Analytics providers like Google Analytics that help us understand website traffic
Social media platforms that enable sharing and social features
Advertising networks that deliver personalized ads across the internet
Payment processors that facilitate secure transactions

Managing Cookie Preferences

You have several options for controlling cookies:

Use our cookie consent banner to accept or reject specific categories of cookies
Adjust your browser settings to block all cookies or alert you when cookies are being sent
Delete existing cookies through your browser’s privacy settings
Use browser extensions and privacy tools to manage tracking technologies

Please note that blocking certain cookies may impact your ability to use some features of our website, such as the shopping cart or account login.

International Data Transfers

Framed Bikes operates primarily in the United States, and your information may be transferred to and processed in countries outside your residence. These countries may have different data protection laws than your home country.

When we transfer personal information internationally, we implement appropriate safeguards to ensure your data receives adequate protection:

Standard contractual clauses approved by relevant data protection authorities
Data processing agreements with international service providers
Compliance with applicable data transfer regulations
Security measures that meet or exceed industry standards

If you are located in the European Economic Area, we ensure that international data transfers comply with GDPR requirements through approved transfer mechanisms.

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention Periods

Different types of information are retained for different periods:

Account information: Retained while your account is active and for a reasonable period afterward to comply with legal obligations
Transaction records: Maintained for accounting, tax, and legal compliance purposes, typically 7-10 years
Marketing data: Kept until you unsubscribe or request deletion, or until the data becomes outdated
Website analytics: Aggregated data may be retained indefinitely in anonymized form
Customer service records: Retained for quality assurance and training purposes, typically 2-3 years

When we no longer need your personal information, we securely delete or anonymize it in accordance with our data retention policies and applicable laws.

Third-Party Links and Services

Our website may contain links to third-party websites, including our authorized Amazon store , social media platforms, payment processors, and partner sites.

We are not responsible for the privacy practices of these third-party websites. When you click on a link to leave framed-bikes.com, you become subject to the privacy policy of the destination site. We encourage you to review the privacy policies of any third-party sites you visit to understand how they collect, use, and protect your information.

Our authorized Amazon store operates under Amazon’s privacy policy and terms of service. When you purchase Framed Bikes products through Amazon, your transaction is governed by Amazon’s policies. We recommend reviewing Amazon’s privacy policy at amazon.com/privacy to understand how they handle your data.

Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technologies, legal requirements, or business operations. When we make material changes, we will notify you by:

Posting the updated policy on our website with a new “Effective Date”
Sending an email notification to registered users
Displaying a prominent notice on our homepage
Requesting your consent where required by law

We encourage you to review this Privacy Policy regularly to stay informed about how we protect your information. Your continued use of framed-bikes.com after changes are posted constitutes your acceptance of the revised Privacy Policy.

Contact Us

At Framed Bikes, we are committed to addressing your privacy concerns and questions. If you have any inquiries about this Privacy Policy, wish to exercise your privacy rights, or need assistance with your account, please contact us through the following channels:

Email: [email protected]

Mailing Address:
Framed Bikes® Privacy Department
518 Saint Francis Way
Milwaukee, WI

Phone: 414-553-7943

When contacting us regarding your privacy rights, please include sufficient information to help us verify your identity and locate your records:

Your full name
Email address associated with your account
Order number (if applicable)
Specific nature of your request or inquiry

We strive to respond to all privacy-related inquiries within 30 days or as required by applicable law. For urgent matters related to data breaches or security concerns, we will respond as quickly as possible.

Commitment to Privacy Excellence

At Framed Bikes®, privacy is not just a legal obligation—it’s a core value that guides everything we do. We believe that respecting your privacy builds trust, and trust is the foundation of lasting customer relationships.

Whether you’re purchasing your first BMX bike for street riding, investing in a fat bike for winter adventures, or upgrading to a high-performance mountain bike for challenging trails, you can shop with confidence knowing that your personal information is protected by industry-leading security measures and handled in accordance with this comprehensive Privacy Policy.

Our commitment extends beyond compliance. We continuously evaluate emerging privacy technologies, participate in industry best practice forums, and seek customer feedback to improve our privacy program. Your privacy matters to us, and we’re dedicated to earning and maintaining your trust every day.

Thank you for choosing Framed Bikes® for your cycling needs. We look forward to serving you while protecting your privacy for many rides to come.

Admin